The Belfry Hotel & Resort in Royal Sutton Coldfield, North Warwickshire, has announced its sponsorship of the Tamworth Rugby Union Football Club under-15s team for the 2024/25 season.
“We are very proud to sponsor the Tamworth RUFC under-15s team,” said Gail Aldridge, Marketing Director at the resort. “Supporting our local community is at the heart of what we do, so partnering with the team was a natural choice. Their dedication, passion, and commitment to excellence reflect the values we uphold at The Belfry, and we are delighted to be a part of their journey. We wish the team the best of luck for the season.”
Tamworth Rugby Union Football Club plays in the Midlands Division. Its under-15s team, whose new club shirt now features The Belfry’s logo, is a safe, friendly and inclusive team for boys currently in Year 10 at school.
Commenting on the sponsorship, Darren Bell at Tamworth RUFC, said: “We couldn't be more thrilled to have The Belfry Hotel & Resort, an iconic and globally renowned destination, as our sponsor for the Tamworth Saxons. Wearing the new kits fills the team with pride, and has boosted their morale and drive to succeed.”
The sponsorship is just one element of The Belfry’s wider commitment to corporate social responsibility. A dedicated advocate for careers within the industry, the resort supports local employment through a wide range of apprenticeship schemes and work experience placements. Wholehearted in its efforts to operate as an environmentally responsible resort, The Belfry’s ESG Champions actively advance ESG actions resort-wide, and have been recognised for their efforts with a Silver Green Tourism Award and GEO Certification. As well as supporting local sports teams, The Belfry also raises funds for three charities each year. In 2024, this has included local charity, Teenage Cancer Trust, national charity, MND, and industry charity, Hospitality Action.
The Belfry Hotel & Resort is located just a short distance from Tamworth RUFC and is home to 319 luxurious bedrooms and suites, several restaurants and bars including 2AA Rosette The Ryder Grill, and a leisure club and deluxe spa featuring the hotel’s famous Fire & Ice Experience. This is as well as a variety of meetings and events spaces, three internationally recognised golf courses and exhilarating Toptracer Driving Range, and an array of family activities including an adventure playground.